Books about Salesforce

Behind the Cloud

The Untold Story of How Went from Idea to Billion-Dollar Company and Revolutionized an Industry [Hardcover] Buy it @ Amazon

How did grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud , Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Salesforce for dummies

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The ideal introductory reference on fully updated throughout! As the global leader in on-demand customer relationship management (CRM), helps companies all over the world manage their sales, marketing, and customer service and support operations. Written by two insiders, this straightforward introduction clearly explains how to organize contacts, log activities with contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more. Walks you through the benefits and capabilities of the world's most popular customer relationship management (CRM) Covers the latest enhancements to and explains how to choose the right edition of to suit your business needs Details how to personalize your system, manage accounts, develop contacts, manage activities, track products, calculate forecasts, drive demand, utilize service and support, and more Addresses extending beyond CRM as well as migrating and managing your data Get started solving common sales, marketing, client, and customer service challenges with make your business a force to be reckoned with!

Salesforce Handbook

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This book is not intended to be a deep-dive on security, programming, reporting, configuration, etc. but more of a high-level overview on, development, tools, methodology and other resources. We will not cover all aspects of We wrote this book to (hopefully) become an invaluable resource for anyone new or inexperienced with the platform. For new administrators and developers coming on to the platform, we see a gaping hole in existing reference books. This book is not intended for end users or advanced developers. This book is for people somewhere in the middle; let's say a business analyst or a new Java or .NET developer. We would like this to be the first book you pick up after your boss walks in and says, "Let's take a look at and see if we can build some applications in the cloud". This book contains the information that we wish we had when we started developing applications on

Development with the Force.Com Platform

Building Business Applications in the Cloud (Developer's Library) [Paperback] Buy it @ Amazon

Build Powerful, Scalable, Cloud-Based Enterprise Solutions Fast with the Newest Version of
Using, you can build enterprise applications with world-class value, scalability, and reliability--and do it in days or weeks, not months or years. In this book, top developer Jason Ouellette offers all the technical guidance and sample code you'll need to get outstanding results with the newest version of
Drawing on his experience building three of the world's top ten applications, Jason Ouellette walks you through the entire project lifecycle, from identifying potential applications to prototyping, coding, and deployment. Throughout, he offers practical insights you won't find in's documentation--or anywhere else.
This edition thoroughly covers's most powerful new improvements, including Batch Apex, Chatter, Adobe Flex and XML support, and the Free Edition. Throughout, Ouellette covers all you need to know about user interfaces, database design, workflow, analytics, security, and much more. All his code samples can be run and adapted using a no-cost Developer Edition account.

Advanced Apex Programming for and

Beyond the documentation Buy it @ Amazon

Advanced Apex Programming for and is neither a tutorial nor a book for beginners. Intended for developers who are already familiar with the Apex language, and experienced Java and C# developers who are moving to Apex, this book starts where the documentation leaves off.
Instead of trying to cover all of the features of the platform, Advanced Apex programming focuses entirely on the Apex language and core design patterns. You'll learn how to truly think in Apex - to embrace limits and bulk patterns. You'll see how to develop architectures for efficient and reliable trigger handling, and for asynchronous operations. You'll discover that best practices differ radically depending on whether you are building software for a specific organization or for a managed package. And you'll find approaches for incorporating testing and diagnostic code that can dramatically improve the reliability and deployment of Apex software, and reduce your lifecycle and support costs.
Based on his experience both as a consultant and as architect of a major AppExchange package, Dan Appleman focuses on the real-world problems and issues that are faced by Apex developers every day, along with the obscure problems and surprises that can sneak up on you if you are unprepared. Developer Certification Handbook (DEV401)

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When migrating to the new wave of cloud-based applications, we now think about business logic, we think about automating processes, and we think about how we can make the systems better. is a cloud-based platform that is used to build and deploy enterprise applications on the cloud with minimum coding. Demand for experts is growing rapidly and companies look for certified professionals. This books comes in handy when you are seeking to clear the Certified Developer exam.
The Developer Certification Handbook (DEV401) is a practical guide for you to become a Certified Developer. This book will help you to impress your colleagues with excellent skills, and prepare for the Dev 401 certification exam. From building applications to automating business processes everything is covered from the certification perspective, and you will gain hands-on expertise with the step-by-step approach of this book. Developer Certification Handbook (DEV401) will help you build and deploy a complete application on by using point and click. With this book you will learn to create and manage custom objects and their data. You will build the user interface for your applications and automate your business process by using workflows and approvals.
This definitive certification guide provides a disciplined approach to be adopted for successfully clearing the DEV 401 exam, which gives you an edge over developers who are not certified. Each chapter contains ample practice questions at the end.

Salesforce.Com Secrets of Success: Best Practices for Growth and Profitability

Drive Better Productivity and Increase Saleswith Now
Discover Real-World Best Practices-Without Paying Expensive Consultants Buy it @ Amazon

You're investing in for one reason: to drive major performance improvements across your entire organization.® Secrets of Success will help you do just that. Drawing on his experience with dozens of deployments, author David Taber offers expert guidance on every aspect of deployment, with results-focused best practices for every area of the organization touched by, including sales, marketing, customer service, finance, legal, and IT. This is information you'd otherwise have to pay a consultant $300/hour to get...information you won't find in any other book!
Taber walks you through developing a comprehensive and effective implementation strategy, followed by tactics and specifics to overcome every challenge you face, including internal politics. Through this book and its companion Web site,, Taber provides questionnaires, step-by-step guides, and extensive resources-all part of the Revenue Overdrive™ system that gives your organization maximum results from

This book's start-to-finish roadmap for success can be used by companies of all sizes in all industries-with specific chapters for executives, team leaders, implementation team members, developers, and users throughout the business.

Predictable Revenue

Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Buy it @ Amazon

Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention? Predictable Revenue has the answers!

Maximizing Your Sales With

Buy it @ Amazon is currently the number one software program in the Customer Relationship Management (CRM) market. It can be used to manage sales accounts and contacts, send mass correspondence, track activities, and more. Unfortunately, many business managers, sales managers, and sales representatives have difficulty understanding the program or know how to use it most efficiently.Far from simply and overview of, "Maximizing Your Sales with" explains, in concise, easy-to-understand language, how to get the most out of this revolutionary CRM software. Topics like creating contacts and accounts, adding opportunities, managing schedules, writing letters, and sending e-mails are explored in depth. Need to figure out how to get your company up and running with No problem. Much of the book is devoted to topics of interest to IT professionals tasked with actually deploying to a team of users. With this quick, gets-to-the-point resource, you won't be just up and running in - you'll be an expert!

Teach Yourself Visually Salesforce.Com

Buy it @ Amazon An ideal way for visual learners to get up to speed with is the global leader in on-demand customer relationship management (CRM) and helps companies all over the world manage their sales, marketing, and customer service and support operations. Packed with full-color screen shots and numbered, step-by-step instructions, this guide shows you everything you need to know to get the most out of You'll discover how to organize contacts, log activities with contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projections based on past performance, and more. Explains the latest and most helpful features of the world's most popular customer relationship management (CRM) software - Covers the latest enhancements to and explains how to choose the right edition of to suit your business needs Walks you through personalizing your system, managing accounts and activities, developing contacts, tracking products, and more Teach Yourself VISUALLY is the book visual learners need to get the most from this go-to solution for CRM needs! Tips and Tricks

Buy it @ Amazon is an extremely powerful, scalable and secure cloud platform, delivering a complete technology stack covering the ground from database and security to workflow and user interface. Tips and Tricks starts with very basic admin tasks and gradually moves to hard-core coding tips and tricks for the multitenant platform.
The book starts with the basics of Cloud Computing and Principles and constructs of The book then swiftly move to detailed coverage of Salesforce analytics. The book also shows how to set up development environments and and gives detailed understanding of tools and destinations that every developer should know. The book also covers important administration concepts where you gain vital information for key topics such as schema and reporting for an organization. For, troubleshooting a problem and code reuse are two important aspects that help in boosting productivity, a complete chapter is dedicated to these tasks.
This book takes you beyond any documentation or course and promises hands-on expertise.

Analytics Tips and Techniques for

How to Get a Head Start and Impress Users With A+ Analytics Buy it @ Amazon

This handbook is designed to maximize your ability to use analytics to provide customized, relevant, and actionable analytics elements to your users. Any analyst, system administrator, or analytical user of should find value in the techniques, tips, and tricks discussed. Topics covered include: basic analytics and reports, role hierarchy, advanced dashboards and role-specific elements, mastering use of targets and goals in, and much more.

Unleash the Power of

How to Thrive in the New Digital Economy Buy it @ Amazon

A new Gartner report says that by 2014, citizen developers will build at least 25% of new business applications. A citizen developer is defined as an end user who creates business applications for consumption by others using corporate-IT-sanctioned development and runtime environments.
This has profound implications for the future of IT in your organization.
For citizen developers to succeed, they will need a new set of tools, as well as a new approach to application development and delivery. There will also be a critical new role to be played by IT in supporting citizen developers and bringing them out of the shadows.
Unleash the Power of addresses this new wave of IT - what it is, what it means, and how your organization can take advantage of it. This book describes:

This book will give you a comprehensive understanding of the enormous challenges that IT faces today, and what can be done about them by leveraging the power of Fundamentals

An Introduction to Custom Application Development in the Cloud Edition: First Buy it @ Amazon

On-Demand -Anwendungen mit Apex und Apex Code Buy it @ Amazon


The Quick Start Guide to Implementing

From pilot to enterprise-wide adoption Buy it @ Amazon

To unleash the full power of in your organization, it is not enough to simply add a system here and there. This alone will not produce the major productivity gains, higher customer satisfaction, new business opportunities, faster time to market, and creative innovation that can enable if fully implemented across the enterprise. The objective of this book is to provide a concise roadmap for taking from pilot to enterprise-wide adoption. It shows how to: